Product definition

The product innovation process meets its first hard test as product research transitions into product definition. The idea must become reality and that step entails many challenges. Success will be determined by:

• A strong consensus within the team and among its leaders
• The inherent strength of the product decisions taken
• The fit of the product with its targeted market
• The cost-effectiveness of the product
• Energetic risk management

In this phase, Haas ProjektConsulting emphasizes

• Assuring a coherent project kick-off
• Developing a strong consensus on the project’s structure
• Establishing rigorous procedures for each work package
• Research to derive clear statements of the client’s real needs

As a guide or the project leader, Haas ProjektConsulting supports you and your project team in this sensitive phase.